Madintec accelerates its development in the yachting market

2/7/24
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Madintec is proud to announce the appointment of Paolo SERIO as Sales and Marketing Director. This new collaboration marks a strategic step for the company, strengthening the management team and opening up new prospects for growth in the yachting market.

With a wealth of experience in sales and marketing development, notably as Product Manager at Dufour Yachts and Sales Director at Dream Yacht Worldwide, Paolo SERIO brings a dynamism and expertise that will greatly benefit Madintec.

‍"We are delighted to welcome Paolo SERIO to our team. His background and vision will be invaluable assets for our strategic development in the yachting market," says Matthieu ROBERT, Madintec CEO.

Having established a leadership position with its new-generation MADBrain autopilot, adopted by top skippers such as François Gabart and Yannick Bestaven, Madintec is now ready to conquer the global market. Building on this success in the racing world, the Lorient-Rochel-based company is now ready to extend its offer to a wider customer base. This expansion is part of an international development strategy aimed at making Madintec a world reference in marine electronics and innovation.

"I'm delighted to be joining the Madintec team. The company is widely recognized in ocean racing circles for the talent of its staff and the reliability of its products. The technology is relevant and ready to be deployed on a large scale in the international yachting market. What's more, current developments such as the augmented electronic steering wheel are revolutionary. We have everything we need to grow rapidly", says Paolo SERIO.

"Our aim is to democratize access to cutting-edge technology for all boaters, whether amateurs or professionals. The reliability, installation compatibility and competitive price of the MADBrain driver enable us to make it accessible to all sailing enthusiasts", says Matthieu ROBERT.

Other promising promising innovations contribute to this dynamic, as in the case of the augmented electronic steering wheel recently successfully tested on Koesio, Erwan Le Roux's Ocean Fifty. Developed in collaboration with the teams at MerConcept and Mobius and Mobius teams, offers steering subtleties and opens up an exciting avenue development potential for pleasure boats.

With a talented talented teamand innovative products and diversified partnershipsMadintec is successfully pursuing its development strategy, and is now one of the leading technological players to watch in themarine industry.

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